国际旅游和酒店管理学士-市场营销

在这个学位上，您将获得可持续发展原则所强调的对旅游业的深入了解。您将发展财务管理，领导力，管理，市场营销和战略管理等领域的核心业务技能，并通过了解如何在不同文化背景下管理雇佣关系来增强这些技能。由于格里菲斯（Griffith）与昆士兰东南部的主要连锁酒店以及旅游运营商之间的紧密合作关系，您将有机会通过一系列创新的，与工作结合的学习活动，从演讲嘉宾那里获得知识和经验。您将学习行业标准的系统，并获得雇主所需的技能和知识，并充分了解国际旅游和酒店公司的文化，服务和竞争优势。
In this degree, you will gain an in-depth understanding of the tourism sector, underscored by sustainability principles. You will develop core business skills in areas such as financial management, leadership, management, marketing and strategic management, and enhance these with an understanding of how to manage employment relations in a culturally diverse context. Thanks to Griffith's close working relationship with the major hotel chains in South East Queensland and tourism operators, you will have the chance to gain knowledge from guest speakers and experience via a wide range of innovative work-integrated learning activities. You will learn industry-standard systems and graduate with the skills and knowledge employers want, and be fully aware of the culture, service and competitive aspects of international tourism and hotel corporations. You'll be well prepared for work in a range of international tourism and hotel management roles, including in hotel and resort groups and the accommodation sector. You could also find employment opportunities in independent restaurants and internationally recognised chains, with entertainment and leisure providers, such as theme parks, with suppliers of goods and services to the hospitality industry, in airlines, and with local, state and federal tourism and regional planning authorities.<br><br>You'll be well prepared for work in a range of international tourism and hotel management roles, including in hotel and resort groups and the accommodation sector. You could also find employment opportunities in independent restaurants and internationally recognised chains, with entertainment and leisure providers, such as theme parks, with suppliers of goods and services to the hospitality industry, in airlines, and with local, state and federal tourism and regional planning authorities.