营销管理硕士

将创造力和实用的营销知识与强大的管理和领导能力相结合。我们的市场营销理学硕士课程为您在最高专业水平上取得成功做好准备。在全球范围内探索消费者决策，营销传播，品牌塑造和客户满意度-所有这些都可以通过实践将您学到的东西付诸实践致力于为真实企业开发真实项目以帮助塑造他们的未来成功。借此机会加入本地公司进行市场营销实习，加深您的专业见解并改善您的职业前景。从拥有丰富营销经验的MSc市场营销管理教学团队中汲取灵感，包括在市场感知方面取得新突破的研究人员。与来自世界各地的学生一起学习，因此您将从共享全球业务经验中受益
Explore consumer decision-making, marketing communications, branding and customer satisfaction – all within a global context. Put what you learn into practice by working on real projects for real businesses to help shape their future success. Take the opportunity to join a local company on a marketing internship, deepening your professional insights and improving your career prospects. Draw inspiration from an MSc Marketing Management teaching team with extensive marketing experience, including researchers who are breaking new ground in market sensing. Learn alongside students from around the world, so you’ll benefit from sharing global business experiences. This highly regarded MSc Marketing Management will increase your understanding of what marketing is – and isn’t – and how it can be applied effectively and creatively in real-world scenarios. Leading employers worldwide increasingly expect their marketing staff – experienced professionals and new recruits alike – to have a specialist degree such as an MSc. Our course is designed to give you a thorough understanding of the core concepts of marketing and to practise these in safe but realistic business and marketing situations. Building on the broad contextual aspects of marketing, you’ll focus on how to create and implement strategic marketing plans and how to manage brands. Our emphasis is on fostering your creativity, helping you to address marketing challenges in new and original ways. Every module has an international dimension to enhance your global perspectives too. We also aim to develop your practical and creative skills beyond the operational and functional so that you gain a more strategic level of understanding.