国际营销理学硕士

哈德斯菲尔德商学院很高兴宣布目前正在正规化的新课程组合。这些设计旨在为您提供在瞬息万变的全球环境中具有影响力和成功所需的技能和知识。我们的新产品组合涵盖了广泛的学科领域，提供传统商务和管理方面的课程以及新的创新主题。尽管此特定课程将于2019年不提供，但随后将举办一系列类似课程，涵盖适合不断变化的外部环境的当代主题。我们的新课程应该从11月中旬起可以在线查看，但是与此同时，如果您想查询我们的商学院的任何课程，请与我们取得联系。无论全球经济是否繁荣，国际市场都日益成为任何营销策略的一部分。很少有企业能够忽略
Huddersfield Business School is excited to announce a new portfolio of courses that are currently being formalised. These are designed to equip you with the skills and knowledge you need to be influential and successful in a rapidly changing global environment. Our new portfolio covers a wide variety of subject areas offering courses in traditional business and management alongside new and innovative topics. Although this specific course will not be available in 2019, a similar range of courses will follow covering contemporary topics that suit the changing external environment. Our new courses should be available to view online from mid-November, however in the meantime please do get in touch if you would like to enquire about any of our Business School courses. Whether the global economy is flourishing or not, international markets are increasingly part of any marketing strategy. Few businesses can afford to ignore international markets and competitors. This course places particular emphasis on the international dimensions of marketing, on both the need to adapt marketing strategies to international markets, and the practicalities of operating across different country markets. You will find that our course is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximise your opportunity to put marketing theory into practice through the use of live case studies and an online marketing simulation. The varied marketing topics are studied in a range of ways including seminars, tutorials and lectures, case studies etc. Different modules have different teaching and assessment strategies, so some modules are based on individual work and others on a combination of individual and group work.