体育营销专业文学士（荣誉学位）

促进和营销体育运动是一个受欢迎且正在发展的行业。本课程将使您深入了解不断变化的全球环境中体育营销的独特方面。您将学习如何为体育表演者，团队，组织，赛事和相关行业的成功做出重大贡献。如何通过广播，品牌，印刷和数字广告活动与各种受众互动和联系，以及分析消费者行为，将是本课程的核心。您将了解媒体技术以及如何将这些举措用于与他人交流运动环境中的目标市场。这门课程还将帮助您发展获得赞助，撰写新闻稿，管理和组织，活动管理，业务计划以及建立小型企业的技能。在发展广播，赞助和媒体联络技能的同时，您还将获得以下知识：定制体
Understand sport branding, campaigns and event promotion. You’ll learn to connect with audiences using modern marketing tools.Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.As part of your course, you’ll:Gain insight into specific aspects of sport marketing in a changing global environmentDiscover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industriesLearn how to connect and interact with various audiences through broadcasting, branding, print and digital campaignsAnalyse consumer behaviourDevelop an understanding of media technologies and how they can be used to communicate with a target marketBuild skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small businessAlong with developing your broadcasting, sponsorship and media liaison skills, you’ll gain knowledge of bespoke sports marketing initiatives and the crucial role they play in driving sport forward.Teaching & LearningIndependent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.Career ProspectsThe growth in recent years of sport as big business has opened up a world of possibilities, with roles available in social media, sponsorship, wearable technologies, commercial sales and fan-relationship management. Our students have gone on to be high-flyers in the sport marketing world, working in sponsorship, branding and social media for Sky Sports, O2 and Premier League clubs such as Manchester United and Liverpool.