市场营销硕士-M Marketing

营销是快节奏，令人兴奋且始终具有挑战性的。如果您有创造力，分析能力和良好的沟通能力，则是理想的职业。您将获得有关消费者行为，市场研究和集成营销传播的最新技术和知识的坚实知识基础和专业知识。营销硕士课程将在此基础上建立，您将在此基础上学习先进的营销原理，最佳实践和新方法建立客户关系。您的研究将使您能够通过品牌推广和数字营销应用，在全球范围内对价值，定位和竞争优势进行战略性思考。在硕士课程中，您可以选择课程作业路径或学位论文路径。学位论文途径可以通过对具有合格GPA的候选人的研究来提供更高程度的途径。
Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications. The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.<br><br>Marketing offers variety like few other professions, and you may find career opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be well prepared for senior management positions in marketing, as well as specialist or consulting roles.