市场营销与心理学（荣誉）文学士学位

本课程将帮助您发展各种营销和心理学职业的技能。Strathclyde的营销系被公认为是英国领先的营销教育和研究中心。在心理学中，您将研究人类行为。心理研究的动机是希望了解一般行为（我们如何学习，记住，协调我们的行为并与他人互动）以及个体之间的差异（例如人格或智力）的原因。您将了解营销的基本原理，并在组织内部探索营销。学生将研究的领域包括影响购买者的因素以及营销人员在零售和服务领域面临的挑战。第三年将研究营销人员如何与客户沟通以及营销在制定，实施和评估营销策略中的作用。您还可以选择选项类别。在学习的最后一年
Why this course<br>This course will help you develop the skills for a variety of marketing and psychology careers.The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.In psychology, you’ll study human behaviour. Psychological research is motivated by the desire to understand both general behaviour (how we learn, remember, co-ordinate our actions and interact with others) and the reason for the differences between individuals such as personality or intelligence.<br>CareersGraduates who specialise in marketing have excellent business awareness and can analyse and present information with good communication skills. They find jobs in drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.Psychology graduates can continue their studies to become professional psychologists and work in areas such as clinical, educational, occupational psychology, or research.Among the range of other possible careers are teaching, human resource management, careers guidance, social work, market research, recruitment consultancy, counselling, management and professional positions throughout the private and public sectors.Employers will be particularly interested in your ability to gather, evaluate and communicate complex ideas, to analyse and interpret quantitative data, and to apply psychological knowledge in professional contexts: all skills that the study of psychology will help you to develop.