市场营销与心理学（荣誉）文学士学位

本课程将帮助您发展各种营销和心理学职业的技能。Strathclyde的营销系被公认为是英国领先的营销教育和研究中心。在心理学中，您将研究人类行为。心理研究的动机是希望了解一般行为（我们如何学习，记住，协调我们的行为并与他人互动）以及个体之间的差异（例如人格或智力）的原因。您将了解营销的基本原理，并在组织内部探索营销。学生将研究的领域包括影响购买者的因素以及营销人员在零售和服务领域面临的挑战。第三年将研究营销人员如何与客户沟通以及营销在制定，实施和评估营销策略中的作用。您还可以选择选项类别。在学习的最后一年
Develop skills for a variety of marketing and management careers and benefit from the opportunity to take part in student competitions to win paid internships, study the science of behaviour and the reasons for differences between individuals, across the lifespan, work within our purpose-built experimental labs. This course will help you develop the skills for a variety of marketing and psychology careers. The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK. In psychology, you’ll study human behaviour. Psychological research is motivated by the desire to understand both general behaviour (how we learn, remember, co-ordinate our actions and interact with others) and the reason for the differences between individuals such as personality or intelligence.