市场营销理学士（荣誉）

营销，您将掌握营销的关键战略和运营方面的技能和知识，并且您将了解外部营销环境。营销的战略和运营方面包括制定营销策略，管理营销职能及其相对于其他关键业务职能的定位，广告和品牌，客户关系管理，信息技术的应用以及电子营销。外部营销环境包括消费者行为和消费者心理，营销传播，公共关系和市场研究。该课程计划还涵盖了更广泛的商业和管理主题，发展了对组织，组织的管理以及不断变化的外部环境的知识和理解。该学位的毕业生将有资格获得特许市场营销学院专业资格的某些模块的豁免。BSc（荣誉）营销学三年制课程，全日制（可选）
Our highly qualified and experienced academics are inspired by the marketing challenges that organisations face. In turn, they bring critical and up-to-date insights based on real-world experiences to inspire students. With our support, studying on this degree course (accredited by the Chartered Institute of Marketing) will allow you to develop into an outstanding marketing professional, fully equipped to launch into an exciting career. Our personalised approach means that you are more than a name here. We value your individuality and allow you to develop your knowledge and skills with your own tailored degree programme. To assist you throughout your degree course, you will be mentored and supported by your dedicated Personal Tutor. Your voice will be heard through our active Student Union and course representative system. <br> You will build lifelong skills for success in today’s ever evolving business world. Skills development, alongside knowledge and practice, are at the heart of our degree. Your learning journey will equip you with the key marketing knowledge and skills, not only for today but for years to come. This will give you an edge in the competitive world of marketing. <br>Our assessments reflect real life marketing situations and environments. We use a wide variety of assessment methods to ensure that you will master wide-ranging business skills and develop these as you progress in your degree. These include written, communication, networking, and decision-making skills. We also use industry-leading simulation games to bring marketing challenges as close to reality as possible as well as providing you with work-based learning opportunities, and enabling you to undertake live projects in your final year. <br>Placement Year and International Experience Year Available<br><br>Careers<br>You will have a variety of career options upon completion of this degree. You will be ready for a career in marketing but could also be equipped for a career in business or management more generally, depending on your tailored approach to the degree. You can follow in the footsteps of graduates from this degree who are now working in many areas such as sales, advertising, management, marketing in commercial and government organisations. For instance, recent graduates have worked at the Welsh Government, Lloyds Bank and in Digital Marketing Agencies.