市场营销（荣誉）文学士学位

可选的三明治年份，可选的国外年份。国外营销学年文学学士学位-全职4年，工业学年营销学文学士学位-全日制4年。我们的市场营销学士学位课程将使您了解公共部门和私营部门的管理经验。它使您能够将管理研究与专注于营销管理的专家相结合。这使您获得了广泛的批判和分析技能，以及一系列的沟通和团队合作技能，无论您选择从事哪种职业，这些技能都可以直接转移到工作场所。通过专门从事市场营销，您将了解市场营销的主要方法和技术，以及市场营销在日益复杂和竞争激烈的国内和全球市场中所起的关键作用。该课程为学习现代营销管理如何获取有关消费
Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow. This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques. Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators. Our Marketing BA is accredited by the Chartered Institute of Marketing. You can take advantage of the module exemptions during or up to five years after graduating with a 2:2 classification or higher. All you have to do is sign up as a studying member with CIM and pay for your assessment fees on existing modules.