数字营销（荣誉）文学士

数字媒体正迅速成为许多公司的主要营销策略，我们开设了一门课程，侧重于培养有才华的数字营销专业人员。如果您具有创造力，对社会的数字元素感兴趣并且已经对商业和营销感兴趣，那么本课程非常理想。朴茨茅斯商学院是经特许市场营销（CIM）认可的学习中心，拥有因学生取得的出色成绩而受到赞扬。在您的第一年，您将有机会与市场营销原则和实践部门一起获得CIM的市场营销入门证书。作为英国领先的专业营销组织，雇主对于市场营销和非市场营销职位都极力追求CIM资格。学制-3年全日制，4年三明治配工作实习
Develop the professional skills you need to become a modern digital marketer on this CIM and IDM accredited BA (Hons) Digital Marketing degree. <br><br>Youll learn to create digital marketing strategies for any organisation, and stand out to employers with a varied portfolio of marketing projects and live client work after you graduate. <br><br>Explore the creative and analytical aspects of digital marketing, combine hands-on client experience with detailed marketing theory, and use industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards throughout the course.<br><br>Youll learn to communicate with customers through digital platforms, and how to measure the performance of your communications with data and analytics. After your first year, youll choose specialist topics to focus on such as advertising or product development. <br><br>If you decide to complete an industrial placement year, youll graduate with a year of workplace experience as well as your degree knowledge. This paid placement takes place after your second or third year of study, and youll benefit from support from the University Careers and Employability service as well as our Placement Club. <br><br>Youll hear from industry experts and guest speakers throughout the course, and graduate ready to make an impact in the industry. <br>4 years sandwich with work placement available.