国际公共关系与全球传播管理（MA）

本课程提供实践，理论和高级学术研究的组合。它发展了在国际上开展公共关系所需的技能和技术，并了解了PR从业人员作为企业声誉维护者的作用。公共关系是一个蓬勃发展的行业，并且每年都在继续增长。现在，英国的公共关系官员（PRO）数量与新闻工作者相匹配，因此，对于具有技能以应对这一令人振奋和不断发展的行业的动态变化的毕业生的需求很大。公共关系专业也在不断扩大，毕业生正在许多领域找到工作，包括危机管理，企业社会责任，媒体关系，企业传播，赞助和内部传播。MA国际公共关系和全球传播管理课程是一门独特的一年课程，旨在发展在
Public relations is a booming industry and graduates who have the skills to meet the dynamic changes of this exciting and growing sector are in demand.<br> <br>Public relations specialisms are expanding too, and graduates are gaining jobs in a number of areas including crisis management, corporate social responsibility, media relations, corporate communication, sponsorship and internal communication. <br><br>Our MA International Public Relations and Global Communications Management is a unique one year course that develops the skills and techniques required to practice public relations and communications at an international level.<br><br>Public relations, at its heart, is about communication between an organisation and its public(s), but 21st century public relations - with the advent of new media - is embedded in everything from politics and business to celebrity. PR is now firmly at the heart of strategic organisational planning.<br><br>Aside from gaining valuable practical skills, you are introduced to business, organisational and PR theory so that you can apply critical thinking to professional scenarios to further the effectiveness and quality of public relations that is practiced in industry.<br><br>This synthesis of theory and practice culminates in a final dissertation where you have the opportunity to apply what you have learnt to an area of personal PR interest. This piece of advanced academic study would enable you to embark on further research in the field of international public relations, should you wish to do so.