工学学士（荣誉学位）/商业管理-广告

广告和媒体公司是商业和营销领域中的重要实体，并为市场营销，广告和媒体专业人士提供商业和就业机会。广告专业旨在为学生提供广告和媒体领域的学术基础介绍，并发展从事该行业职业所需的商业，分析和创造能力。通过研究广告的学术基础，可以深入了解消费者行为的基础知识，这些知识对于有效的广告管理至关重要。广告活动创意设计和开发中的技能和经验对于有效执行创意至关重要。媒体规划和购买的知识至关重要，因为它是实施广告策略的重要组成部分。广告专业旨在为毕业生提供该领域各个方面的知识，并培养出愿意在该行业从事职业的毕业生。
Advertising and media companies are important entities within the business and marketing fields and provide business and employment opportunities for marketing, advertising and media professionals. The advertising major is intended to provide students with an introduction to the academic foundations of the advertising and media fields, and to develop the business, analytical and creative skills necessary to the pursuit of careers within this industry. Study of the academic foundations of advertising provides insight into the fundamentals of consumer behaviour, knowledge of which is essential for effective advertising management. Skills and experience in the creative design and development of advertising campaigns is essential to effective creative execution. Knowledge of media planning and buying is crucial, because it forms an important part of implementing advertising strategies. The advertising major is intended to provide graduates with knowledge of each of these aspects of the field and to produce graduates with a readiness to pursue careers in this industry.