营销学硕士（创意广告）

在当今的数字世界中，与消费者接触的方式比以往任何时候都要多。寻找广告挑战的创造性解决方案是一种抢手技能。这不仅涉及制作引人注目的图像和标语。您的广告系列必须以广告理论为基础。本课程将确保您掌握支持创造性思维的知识。您将探索广告领域的每个元素，从传统的基于印刷的材料到数字媒体。本课程融合了商业，理论和创意单位，使您在开始工作时能占优势。您将准备好以各种格式和媒体制作有效的广告活动和创意。了解当今的广告挑战并发现如何建立品牌。通过我们的一个选件部门进一步进行专业化培训，以发展您对职业充满热情的职业所需的技能。
In today's digital world there are more ways than ever to reach out to consumers. Finding creative solutions to advertising challenges is a sought-after skill. It's not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory. This course will ensure you have the knowledge to support your creative thinking. Youll explore every element of the advertising spectrum, from traditional print-based materials to digital media. This course blends commercial, theoretical and creative units to give you the edge when you start work. Youll be ready to create effective advertising campaigns and creatives in various formats and media. Learn about today's advertising challenges and discover how to build brands. Specialise further with one of our option units to develop the skills you need for a career youre passionate about. Your lecturers are experienced advertising experts. They share real examples to bring the theory to life. Our guest lectures allow you to hear from some of the industry's leading figures.