硕士战略数字营销

数字营销正在推动客户洞察力，并且对于提高投资回报率和公司绩效至关重要。缺乏能够管理此过程并解释数据以提供决策依据的技术人员，这意味着该硕士战略数字营销课程对雇主有吸引力。通过研究战略数字营销理学硕士课程，您将开发在市场上广受欢迎的技能和知识，从而使您能够为企业在数字营销领域的成功做出战略性贡献。您将探索在数字环境下的当代战略营销方法，以及如何在现在和将来应用这些方法。这将为您，您的组织或潜在雇主带来明显的竞争优势。战略数字营销理学硕士课程为您提供许多与同学交流的机会，分享您的经验和工作场所的想法。战略与数
The MSc Strategic and Digital Marketing course is a one year (full-time) or two-year (part-time) taught postgraduate course that is triple accredited with the following professional marketing, digital, and public relations regulatory bodies: Institute of Data and Marketing and its sister organisations the Data & Marketing Association (IDMDMA), Chartered Institute of Marketing (CIM) and Public Relations & Communications Association (PRCA). It is recognised both in the UK and worldwide as a quality course. The MSc Strategic and Digital Marketing course is aimed at undergraduate students fresh from their undergraduate studies, or those with a few years experience, as well as ‘seasoned’ practitioners wishing to consolidate andor establish new learning and skills. The course content, which is taught in the heart of Cardiff and online, aims to nurture the next generation of marketing practitioners, strategists and leaders, who are commercially responsive to audience research insights, to develop meaningful value propositions and implement innovative and sustainable multi-channel offerings through agile and creative business models. Students are provided with a uniquely creative platform to conceptualise, the process of going to market through contemporary marketing strategies, planning, practice and research insights, and implement value propositions to complex real-world challenges. The guiding philosophy of MSc Strategic Digital Marketing is to actively seek new ways of ‘doing business’ through agile business modelling and is underpinned by thematic areas of study aligned to global socio-economic challenges, including effectual altruism, consumption and sustainable economies; communities of practice and interest, tribal participation; and business model technology-enabled futures and omnichannel implementation.