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硕士战略数字营销

MSc Strategic and Digital Marketing

南威尔士大学

University of South Wales

UK英国

  • 学历文凭

    学历文凭

    Masters Degree (Taught)

  • 专业院系

    专业院系

    NA

  • 开学时间

    开学时间

  • 课程时长

    课程时长

  • 课程学费

    课程学费

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国际学生入学条件

A minimum UK 2:2 Honours degree or recognised international equivalent qualification. Applicants with relevant industry experience will be considered on an individual basis. All applicants with a suitable application will be required to undertake an interview with a member of the teaching faculty and must successfully pass this interview before they can be offered a place on the course. The course welcomes international applicants and requires an English level of Academic IELTS 6.0 with a minimum of 5.5 in each component or equivalent. TOEFL with a score of 72 overall and a minimum of 18 in reading, 17 in listening, 20 in speaking and 17 in writing.
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  • 雅思总分:6
  • 托福网考总分:72
  • 托福笔试总分:160
  • 其他语言考试:PTE Academic and PTE Academic UKVI with a score of 64 overall and 59 in each component

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课程简介

数字营销正在推动客户洞察力,并且对于提高投资回报率和公司绩效至关重要。缺乏能够管理此过程并解释数据以提供决策依据的技术人员,这意味着该硕士战略数字营销课程对雇主有吸引力。通过研究战略数字营销理学硕士课程,您将开发在市场上广受欢迎的技能和知识,从而使您能够为企业在数字营销领域的成功做出战略性贡献。您将探索在数字环境下的当代战略营销方法,以及如何在现在和将来应用这些方法。这将为您,您的组织或潜在雇主带来明显的竞争优势。战略数字营销理学硕士课程为您提供许多与同学交流的机会,分享您的经验和工作场所的想法。战略与数
The MSc Strategic and Digital Marketing course is a one year (full-time) or two-year (part-time) taught postgraduate course that is triple accredited with the following professional marketing, digital, and public relations regulatory bodies: Institute of Data and Marketing and its sister organisations the Data & Marketing Association (IDM/DMA), Chartered Institute of Marketing (CIM) and Public Relations & Communications Association (PRCA). It is recognised both in the UK and worldwide as a quality course. The MSc Strategic and Digital Marketing course is aimed at undergraduate students fresh from their undergraduate studies, or those with a few years experience, as well as 'seasoned practitioners wishing to consolidate and/or establish new learning and skills. The course content, which is taught in the heart of Cardiff and online, aims to nurture the next generation of marketing practitioners, strategists and leaders, who are commercially responsive to audience research insights, to develop meaningful value propositions and implement innovative and sustainable multi-channel offerings through agile and creative business models. Students are provided with a uniquely creative platform to conceptualise, the process of going to market through contemporary marketing strategies, planning, practice and research insights, and implement value propositions to complex real-world challenges. The guiding philosophy of MSc Strategic Digital Marketing is to actively seek new ways of doing business through agile business modelling and is underpinned by thematic areas of study aligned to global socio-economic challenges, including effectual altruism, consumption and sustainable economies, communities of practice and interest, tribal participation, and business model technology-enabled futures and omnichannel implementation.
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关于南威尔士大学

关于南威尔士大学南威尔士大学是英国最大的大学之一,可为学生带来极好的机遇和前景。每年有180多个国家的2500多名国际学生到南威尔士大学的各个校区学习,这也令该校倍感自豪。南威尔士大学拥有一个亲切友善、具有学术挑战性的环境,因优质的教学、一流的学习设施和乐于助人的教职人员而享有极高的声誉,2023年入围''泰晤士高等教育年度最佳大学''候选名单。学生可能有资格获得多达2500英镑的奖学金,并能够在加的夫生活成本最低的求学城市之一愉快地度过求学生活。 南威尔士大学的课程不仅仅是让学生获得学历资格。在课堂内外,学生都能充分发挥潜力,实现其个人和专业目标。南威尔士大学的学生可从500多种本科和研究生课程中进行选择。该校与IBM、劳斯莱斯以及汇丰银行等全球公司建立了密切的联系,帮助学生与潜在雇主建立联络,对学生大有裨益。南威尔士大学的体育和电影课程远近闻名,培养了许多屡获殊荣的运动队和电影制作人。该校的体育园区拥有英国一些最精良的先进设施,许多职业俱乐部也使用这些设施进行训练。该校是英格兰和威尔士唯一一所拥有标准尺寸室内3G球场的大学,球场按照国际职业足球运动员联合会(FIFA Pro)和国际橄榄球理事会(World Rugby)标准建造,可确保全年训练使用。

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