MA战略营销传播（双奖）

该硕士学位使您有机会在两个欧洲国家学习，并在一年内获得两个硕士学位。充分利用ESCEM商学院（法文）和格林威治大学商学院（英国）领先的管理和数字专业知识。作为该计划的一部分，您还将进行工作实习，使您具备未来职业所需的基本技能。您将增强自己的跨文化能力，学习如何制定整合的传播策略，并从两家机构的广泛网络中受益。本课程旨在为毕业生和专业合格的经理提供对营销传播关键方面的理解以及研究，评估和评估传播组合方面的必要技能。全职1年。
This programme provides graduates a postgraduate qualification that demonstrates expertise in a subject that will help them progress their careers, improve their prospects or change their career paths<br><br>This programme gives students an opportunity to develop technical expertise and provides them with experience in using theoretical concepts to solve marketing problems through consultancy projects, live briefs, case studies, and marketing simulations. The programme has a strong international focus within the curriculum. Graduates can use their degrees to launch a career in marketing or as a catalyst for career change or advancement. Potential career options are marketing executive/manager, brand manager, social media analyst, marketing/brand analyst, digital marketing executive, CRM manager, and customer account executive in both profit and non-profit organisations.<br><br>It is developed for graduates who wish to learn about the latest developments and practices in marketing. The programme offers students a unique learning experience at the Greenwich Maritime campus in London and the Massey campus in New Zealand.<br><br>The programme advances students marketing skills and prepares them for the competitive challenges of the global marketplace. Students gain a comprehensive understanding of consumer behaviour, research methods, marketing strategy, and digital marketing. It aims to develop the business leaders of the future and as such, a key tenet of the programme is the development of leadership ethics, confidence and competence, allied to a future employability focus through professional career management and coaching.<br><br>The philosophy of personal skills development alongside academic and experiential learning develops students who will leave with confidence in their ability to apply theory into practice, whilst developing creative ideas through working with teams in both local and international settings in identifying the key influences both external and internal that are likely to become future drivers of organisations.