市场营销管理（荣誉）文学士学位

我们的市场营销管理学位将市场营销管理原理与最先进的技术相结合，将使您随时投入运行。由在全球公共和私营部门组织中工作过的学者授课，您将在我们新近装修的商学院中学习，该商学院拥有最先进的学习空间。您会觉得自己正处在企业界中，拥有会议室，分组讨论区和我们新的“ collaboratory”工作空间，非常适合进行小组讨论和讨论。在课程中，您将学习有关Web分析，移动技术，社交媒体和内容创建的知识。我们将教您如何分析不同平台的有效性，从而使您深入了解如何在成功的营销策略中使用数据。我们还将探索强大的消费者洞察力工具
Our Marketing Management degree, combining marketing management principles with cutting-edge techniques, will get you ready to hit the ground running. Our course has been approved by the Chartered Institute of Marketing (CIM) and we are a Graduate Gateway University. The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our degree which ensures you are equipped for a successful marketing career. During your course you will attend at least three CIM networking events and masterclasses, will gain affiliate membership to the CIM, giving you access to a wide range of resources and you will also gain exemptions from CIM modules. The rapid growth in demand for digital marketing skills is unprecedented. According to the Digital Marketing Institute, it's estimated that by 2020 there will be 150,000 jobs in digital marketing. So if you're looking for a career where demand exceeds supply, and your skills can command an excellent salary, take a look at our course. Our course is based on sound marketing management principles, combined with cutting-edge techniques, to prepare you for this fast-paced world. We recognise that keeping pace with industry is key to your success. For that reason, we also offer a full suite of Google exams from The Digital Garage. These cover 23 topics, such as AdWords, search engine optimisation, pay-per-click and social media advertising. This course really will get you ready to hit the ground running.