消费，文化与市场学硕士

消费，文化与市场营销专业的硕士学位是一门跨学科的硕士课程，将市场营销学和社会学的内容和教学融合在一起。它面向的是那些想对世界进行理性思考，乐于接受挑战并且对商业实践充满好奇的人。获得的知识和技能可以帮助发展一系列专业，包括政策制定，出版，学术界，当然还有市场营销和商业管理。本课程深入研究了我们的消费文化，并试图理解它，并将涉及许多理论领域：品牌，营销，生物力量和新自由主义。您将探索各种主张，即可以最好地理解我们的当今世界是一个消费社会和一种品牌文化，以及营销和消费主义如何越来越多地定义我们的体验，社会关系
Our MSc Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management. <br><br>This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of areas such as branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture. <br><br>You will join an intellectually stimulating, friendly and supportive research environment and work closely with our expert and experienced academic staff.<br><br>Distinctive from other marketing programmes in that it combines marketing and sociology.<br>Accredited by CIM (The Chartered Institute of Marketing). On completing this course you'll be able to apply for exemptions.<br>Innovative programme inviting students to critically explore their lived experiences within the consumer society.<br>Flexibility to tailor your studies to suit your specific areas of interest.<br>From time to time, we make changes to our courses to improve the student and learning experience. If we make a significant change to your chosen course, we’ll let you know as soon as possible.