国际学生入学条件
Students need to have UK Bachelors degree - 2.2 or equivalent in Any subject area. Please note that if you have studied business before at undergraduate or postgraduate level, there may be some overlap. Therefore we recommend you check the modules carefully to make sure that this course is right for you. This MSc course is open to all students who meet the entry requirements but it is primarily aimed at students who have not previously studied a business-related degree, have limited business knowledge from their undergraduate degree, or have a general business degree and would like to now specialise. If you have a business degree, please check the course modules and content carefully to ensure the programme meets your needs and future career aspirations and requirements Alternatively, please consider one of our Professional courses which may be more suitable.
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IDP—雅思考试联合主办方

雅思考试总分
6.0
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雅思考试指南
- 雅思总分:6
- 托福网考总分:79
- 托福笔试总分:160
- 其他语言考试:Pearson Academic English - 64 overall with minimum of 59 in only two components and 64 in the others
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申请截止日期: 请与IDP顾问联系以获取详细信息。
课程简介
In this Master’s course, you’ll learn to identify, evaluate, and execute marketing strategies while engaging and collaborating with company-wide specialisms. You don’t need prior marketing study or work experience to excel in this course. You’ll be introduced to key concepts and practices before delving deeper. If you have an undergraduate degree in marketing or related experience, this degree will push your skills and capabilities further. This course provides an excellent foundation for a marketing career and is ideal for those with their own business or those working in a family business who are looking to enhance their marketing skills. Over 12 months of intensive study, you’ll gain intellectual and practical marketing skills, exploring theories, concepts, and techniques. You’ll build the analytical tools necessary for a lifetime of meaningful marketing decisions and learn to lead and respond both operationally and strategically in the dynamic global marketplace. You’ll study the fundamentals of marketing and investigate new critical areas such as internationalisation, the global marketplace, the power of the internet, and socially responsible marketing. You’ll learn to analyse markets and their behaviours, develop effective brands, and collaborate with non-marketing specialists - an essential skill for successful marketing professionals. You’ll explore the impact of marketing strategies on growth, cash flow, and profit, develop key management skills, and become adept at integrating organisational processes, systems, and people to meet marketing challenges and goals. Your studies will have an international outlook. You’ll examine business issues globally, learn from international lecturers, and be part of a diverse student body, ensuring you graduate ready to succeed on the international stage in an impactful and rewarding career.
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