营销硕士

您将获得：有机会从特许营销学院（CIM）专业资格模块中获得一系列豁免，这是雇主​​们极力寻求的。有机会进行涉及现场项目的创新评估形式，以使理论与实践相融合。学生们与各种公共和私营部门组织（例如利物浦市议会，利物浦大学图书馆，伍尔顿电影院，利物浦农贸市场）进行了亲身实践，为实际的营销问题提供了多种答案，对当代营销问题有实用的了解以及与营销专家建立联系的机会。最近模块的课程包括主题，例如，有关社交媒体和音乐下载的消费者行为分析。除动态范围的学术人员外，市场总监和市场顾问的客座演讲还为学生提供了实际的专业知识和
Become a fully-fledged marketer with our top ranked Marketing MSc, and progress towards achieving a highly valued Chartered Institute of Marketing’s (CIM) professional qualification.IntroductionAre you looking for a course that will give you a competitive edge in the field of marketingThis course offers a range of exemptions for the CIM professional qualification modules, which are highly sought by employers and will give you a significant advantage in the job market.You will gain the skills, knowledge and strategic insight to lead successful marketing initiatives and drive business growth, as well as practical experience through real-world case studies.The programme will provide with a rounded understanding of contemporary marketing issues, such as data-driven strategies, engaging consumers and campaign planning and implementation.Our course is also designed to give you hands-on experience with various public and private sector organisations, including Liverpool City Council, Liverpool University Library, Woolton Cinema, Liverpool Farmers’ Markets, and more.After graduation, you will become a highly effective professional marketer, able to make informed strategic decisions and develop solutions to a wide range of real marketing problems.To pass the programme, you need to successfully complete six 20-credit modules and a final 60-credit applied research project or dissertation.Who is this course forIf you have not previously studied marketing in great depth but want to pursue a marketing career, this is the ideal programme for you. This course is open to those who already hold a degree in any discipline and assumes no prior knowledge of marketing.If you already hold a first degree in marketing we recommend you to consider the MSc Advanced Marketing instead.We also offer specialist marketing programmes in the following areas:Digital Marketing and Analytics MScTourism Marketing and Analytics MSc.What you'll learnMarketing managementResearch methods in practiceRelationship marketingCritical perspectives on consumptionMarketing strategy and analyticsIntegrated marketing communications.