理学学士（荣誉）营销和管理

我们的市场营销与管理理学学士学位研究了市场营销职能，其与组织以及社会其他成员之间的互动。它使您能够建立有关营销，营销策略和传播领域的专业知识，并开发专门适合营销专业人员的营销方法和技巧的技能。对于希望在市场营销或管理，市场分析，销售，销售管理和消费者政策方面从事专业职业的学生而言，该课程非常理想。营销从业人员在公司，公共和第三部门组织中都受到重视。作为市场营销从业人员，您将为毕业做好充分的准备，以应对在未来的工作中解决复杂的市场营销和管理问题的挑战。
From influencer marketing and the rise of AI tools to the move towards flexible working, the world of marketing and management is changing. This evolution means there are lots of roles for managers and marketers to pick from in market research, PR and brand consultancy. And well help you find where you fit. Our course combines business management with marketing theory and practice. Youll focus on the principles of marketing and management before unpicking more specialised areas. These include advertising, consumer psychology and market analytics. Campus is buzzing with conversations about our latest research on social justice, good governance and sustainability too.<br><br>Graduating with a BSc in Marketing and Management will improve your employment prospects in this highly competitive sector. You will be well-placed to pursue roles in B2B and B2C marketing, communications, market research, public relations, brand consultancy and social media. Your studies in management will be useful to the pursuit of management positions.