市场营销管理（荣誉）理学学士学位

在业务实践的主要领域中打下坚实的基础。您还将为从事营销职业的职业发展专业知识和技能。一年级涵盖了诸如营销，财务和运营等核心学科。这些原则将为课程的其余部分提供背景。在第一年，您将与管理和国际管理专业的学生一起学习。在第二年，您将发展您的营销知识的深度。您将能够使用可选单位自定义您的研究。这些使您可以探索其他感兴趣的领域，例如商业法和新兴市场。在三年级的课程中，您将运用自己的技能和知识。这将是营销角色，通常是有偿的。凭借这一宝贵的经验，您将在就业市场中获得竞争优势。在您的最后一年中，您将通过专业部门发展您的
Gain a solid grounding in the key areas of business practice. You'll also develop specialist knowledge and skills for a career as a marketing professional. <br>This is a flexible degree with optional units to choose from in Years 2 and 4. In your first year, you'll study with Management and International Management students. You'll benefit from learning in a diverse class with students who have different backgrounds and ambitions. Year 1 You'll study core subjects like marketing, finance, organisational behaviour, international business and operations management, giving you context for the rest of the course. Year 2<br>Develop your marketing knowledge by studying areas like brand management, consumer psychology and strategic marketing communications. Customise your studies with optional units, allowing you to explore areas like business law, emerging markets and supply management. Marketing placement year<br>Apply your skills and knowledge on a placement year. You'll gain a competitive advantage in the job market with this valuable experience. Final year<br>Grow your marketing expertise with specialist units and options. You'll develop a product from a brief, prototype it and plan a launch. These skills will help you excel in a professional marketing role.