理学士（荣誉）营销学

市场营销是一个有趣的研究领域，也是大多数组织不可或缺的功能。我们的营销学位涉及研究，战略规划，品牌和消费者分析以及数字传播。如果您愿意接受新想法，有说服力，想象力和良好的沟通能力，您将享受我们的市场营销学位。在第一年，您将学习会计，管理，财务报告和业务统计数据，并详细介绍了全球范围内的营销。在第二年和最后几年，您可以从与营销相关的一系列模块中进行选择，包括策略，研究，数字营销，国际营销，品牌和企业。除了专业的营销模块，您还可以从涵盖业务管理各个方面的选择中选择模块。
Are you full of creative ideas and great at communicating them Do you have an entrepreneurial streak or ideas for your own business Our Business and Marketing course will kickstart your career in marketing and give you the option to specialise in other areas of business too. Exploring where the dynamic fields of business and marketing meet, this course will introduce you to business theory and give you industry-relevant practical skills in areas such as social media, web content, advertising, and brand development. Alongside marketing topics you’ll also learn about essential fields within business, from human resources to operations management, putting the role of marketer into context, giving you a crucial edge to help you stand out to employers.You’ll learn through a mix of lectures, seminars, and practical sessions delivered by our world-leading academics, giving you the right mix of skills to succeed no matter your chosen career path. Wherever you want to go, our Business and Marketing course is your first step to get there.Accreditations:<br>This course is accredited by the Chartered Institute of Marketing (CIM), giving you the chance to gain industry-recognised qualifications alongside your degree - and graduate career-ready.<br>Your future:<br>Our Marketing graduates go on to careers in all aspects of marketing, business and management, finding both overseas and in the UK in a wide range of companies and organisations.