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消费者心理学国际营销硕士

MSc International Marketing with Consumer Psychology

赫瑞瓦特大学

Heriot-Watt University

UK英国

  • 学历文凭

    学历文凭

    Masters Degree (Taught)

  • 专业院系

    专业院系

    Edinburgh Business School

  • 开学时间

    开学时间

  • 课程时长

    课程时长

  • 课程学费

    课程学费

    汇率提示

国际学生入学条件

A minimum of honours degree at 2:2 or non-UK equivalent in any academic subject provided that it includes evidence of critical thinking. Applicants with relevant education and work experience may also be considered. The minimum English language requirement for entry to this programme is IELTS 6.0 (or equivalent) with no score lower than 5.5 except for writing which must be at 6.0 minimum.

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  • 雅思总分:6.5
  • 托福网考总分:85
  • 托福笔试总分:160
  • 其他语言考试:PTE Academic - 68 (min 63)

CRICOS代码:
申请截止日期: 请与IDP顾问联系以获取详细信息。

课程简介

这个具有消费者心理学的国际营销硕士学位是独一无二的,可以使人们对心理学方法和以消费者为导向的营销策略的干预措施有深刻的理解。这是市场营销专业的硕士学位,可以提高您对市场营销过程的现有意识,以详细了解消费者的想法,感受和行为。该计划将五门国际营销管理课程的核心与两门专业的消费者心理学课程结合在一起。
Our MSc International Marketing with Consumer Psychology provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing and consumer psychology affect everyday life. The programme has been specifically designed to meet the current and emerging demands of industry, by exploring the impact and added value marketing has for various kinds of stakeholders, to ensure you are highly sought after upon graduation.During the master’s programme, you’ll develop knowledge to define and explain key marketing, consumer psychology, and international marketing terms and parameters and become aware of the range of marketing theories and models available for supporting and understanding a range of international marketing and consumer psychology issues and problems. You’ll critically evaluate the role of marketing and consumer psychology within both national and international contexts, including the exploration of how policies, programmes, strategies, and resources are selected and implemented. You’ll develop problem-solving skills to various marketing, consumer psychology and international marketing scenarios and generate strategic options for resolving such problems.Each course will equip you with highly employable expertise and skills across marketing and consumer psychology. You’ll have the opportunity to choose an optional course – from sustainable marketing, social media marketing, contemporary business technology, and heritage and cultural marketing – to customise your learning and develop your specific marketing interests. Your international marketing with consumer psychology dissertation will allow you to engage in an independent in-depth critical examination of a particular marketing or consumer psychology topic, which is of interest to you.You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. You’ll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life international marketing environments. Beyond the subject-specific knowledge and skills, you’ll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical, teamwork and ICT skills.
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开学时间&学费

学费信息仅供参考,请与IDP顾问联系以获取详细信息

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学校排名

  • 排名

    世界排名301

    数据源:泰晤士高等教育世界大学排名

关于赫瑞瓦特大学

赫瑞瓦特大学是世界领先的大学,排名第287位 世界排名(2026年QS世界大学排名)和欧洲前18%的大学(QS欧洲排名2025).赫瑞瓦特大学提供广泛的本科和研究生课程,专注于STEM(科学、工程、技术和数学)、商业和设计--这些科目对现实世界有影响。它提供了一个充满活力的全球学生体验,在英国、迪拜和马来西亚的校园里有30000多名学生。在2024年毕业生成果调查中,赫瑞瓦特在苏格兰毕业生就业能力排名第一,在英国排名第二。2025年,该大学排名第一在苏格兰,毕业生担任首席执行官和董事总经理的比例最高(Novuna业务现金流)。这要归功于屡获殊荣的职业团队提供的以职业为重点的学位和终身支持。赫瑞瓦特大学的学生可以获得开创性的研究和教学,该大学近90%的研究成果在最近的《卓越研究框架》(REF 2021)排名世界领先,在国际上处于优秀地位。爱丁堡、奥克尼和苏格兰边境的苏格兰校区拥有鼓舞人心的绿色环境、一流的设施和行业支持的学习环境。赫瑞瓦特大学是第一所在迪拜开设的英国大学,在那里它获得了知识与人类发展局(KHDA)颁发的著名五星级排名。位于布城的马来西亚校区坐落在一个令人惊叹的湖畔上,提供卓越的教育设施、现代化的休闲和体育设施。凭借具有竞争力的学费和国际关系,赫瑞瓦特将卓越的教育与独特的学习体验相结合。

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