商科学士（广告）

广告是艺术，科学和技术碰撞的地方。一个典型的广告代理商包括五个主要学科：客户管理，计划，媒体，制作和创意。这些学科共同努力，以跨传统和数字媒体（包括电视，广播，杂志，报纸，户外媒体和在线平台）提供有效的广告传播，从而促进品牌，事业，事件和产品的传播。Curtin的广告专业非常适合对广告代理商或组织中的帐户管理工作感兴趣的人员。客户经理是在客户和代理商团队之间进行联络的人，并确保广告和广告活动材料新鲜，有趣，按时提供品牌。<br> <br>在此课程中，您将获得理解。广告业务原理和流程，包括传播理论，品牌管理
Advertising is where art, science and technology collide. It's an ideal environment for an engaging and creative career.Advertising is where specialists in art, science and technology work together to promote brands, causes, events and products.<br><br>A typical advertising agency comprises five disciplines – account management, planning, media, production and creative – that deliver effective advertising communications across traditional and digital media, including television, radio, magazines, newspapers and online platforms.<br><br>Curtin's Advertising major will suit you if you are interested in becoming an account manager, where you will liaise with clients and agency teams to make sure that advertising and campaign material is fresh, interesting, on-brand and on time.