市场营销和业务管理（荣誉）文学士学位

基尔（Keele）的市场营销和业务管理计划考虑了市场研究和分析，消费者行为和沟通以及许多业务和管理主题的作用和重要性。本课程将使您了解在社会和文化趋势的背景下营销和商业的作用和重要性。在快速发展的数字和在线营销世界中，我们将鼓励您在现实世界中运用您的学习知识来发展备受雇主追捧的技能。您可以通过参加分班学习或一年留学来获得更多的实践经验。您将探讨组织行为和管理中的概念和辩论，包括私营和公共部门的决策行为。您将研究市场和消费者，他们的行为以及如何理解和与他们交流。您还将研究品牌和尖端的数字营销，这些技术的需求
Emerge as one of tomorrow’s talented marketeers or as a future business leader with our Business Management and Marketing BA. You’ll develop vital business knowledge and key marketing techniques, complemented by real world experiences and opportunities to advance your personal and professional potential.Interested in a programme that covers both business management and marketing in depth Discover our Business Management and Marketing BA, designed to enhance your subject knowledge and experience through a scaffolded curriculum that provides you with a portfolio of expertise to support you in your career progression.You will gain a comprehensive understanding of the different aspects of business such as business operations, human resource management, leadership and strategy. What role does marketing play in the success of a business You’ll explore topics such as consumer behaviour, digital marketing strategies, and brand management, while building your confidence in creating effective marketing campaigns and analysing market trends.Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.