商业硕士（市场营销）

本课程旨在扩展您的实际营销知识和技能。营销包括创建新产品/服务，其包装和内容，确定在何处以及如何销售它们，与潜在客户交流其利益并将这些过程应用于现有产品或服务。在从事本研究领域时，您还将获得必要的技能和知识，以使用结合了现代数字和电子营销技术以及集成营销传播的研究和应用理论。通过研究以行业为中心的案例和现实情况，您将对解决复杂的营销问题所需的市场研究和消费者行为技术充满信心。<br> <br>本课程旨在帮助营销从业人员提高或提高他们的技能，或者对于那些寻求在该领域改变职业的人。您将开发适用于企业的营销管理
Program overviewTransform into a marketing leader by mastering the skills and knowledge required to guide teams in creating impactful marketing campaigns.Become skilful in a variety of marketing channels and tactics, such as social media, email marketing, content marketing, and SEO.Study contemporary issues in marketing, international marketing, survey research, product and service innovation, and strategic marketing managementGain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.Develop digital competencies and in-demand transferable skills in leadership, project management, strategic and analytical thinking, and effective communication.Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.Complete this 2-year program in 1.5 years if you have a bachelor’s degree in business or a related field. See entry requirements for details.In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.You will also gain a comprehensive understanding of the latest concepts, strategies, and techniques of customer-centric marketing. These include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions.Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working inindustry and prominent marketing professionals who guest lecture often in our units.In the final capstone unit, you'll take your skills to the next level with a unique opportunity to collaborate independently and in teams on real-world client projects with one of our industry partners. This immersive experience will not only advance your knowledge and research skills but also provide you with valuable workplace experience, setting you up for success in your future marketing career