市场营销（荣誉）文学士学位

在DMU的市场营销学士（荣誉）课程中，您将学习如何分析实际的业务问题并提供创新的市场解决方案。讲师将利用他们的广泛业务经验并与行业建立联系来授课，以提供可直接应用于实际业务领域的创新学习。您将在本课程中学习的一些领域是如何开展广告活动，产生新的品牌概念，开发品牌延伸以及撰写专题文章。您还将学习如何分析消费者的购买行为，收集和解释市场研究以及如何考虑营销决策背后的战略意义。在第一年中，您将学习对所有业务活动领域都有重大影响的关键营销主题。在第二年和第三年，您将从各种更专业的模块中进行选择，例如数字营销，国际
Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society.<br><br>Youll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world.<br><br>You will study emerging trends and gain real-world experiences through our partnerships with award-winning digital marketing agencies, giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position.<br><br>You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them and their application to practice. For instance, youll apply knowledge of customers, markets, brands, market research and marketing strategy to propose, justify and implement effective marketing solutions. Which ultimately will enhance your skills, knowledge and behaviours to help you contribute to the development of a just, peaceful and sustainable world.<br>Duration: Three years full-time, four years with a placement.