营销和媒体（荣誉）文学士学位

通过学习营销和媒体，您将开发出高度互补的技能，使您能够在结合了营销和媒体理论与创造性实践的独特结合的课程中，了解并与不同市场中的众多消费者受众互动。您将反思个人和企业消费者受一系列营销和传播技术影响并推动其发展的方式。从地方，国家和全球角度看待这一点，您将探索消费者在社会中的作用，并学习如何理解和与他们沟通。您还将研究营销对企业，政府和其他组织文化的影响。在“营销”模块中，您将学习如何规划和实施成功的营销策略，并有机会探索品牌和数字营销。在媒体模块中，您将学习成为一名具有深思熟虑的关键媒体从业者，并具有一
Discover your creative flair and develop your understanding of the key concepts and practices of contemporary marketing and media. You’ll explore essential themes from digital marketing and consumer behaviour to discovering the evolution of the media and the role it plays in today's society, preparing you for a variety of career pathways.Course overviewElevate your expertise in two dynamic subjects on our Marketing and Media BA (Hons) programme.Studying marketing will provide you with the essential marketing strategies and techniques applicable in today's fast-moving and increasingly digital business world. Relevant, contemporary marketing concepts and theories are explored to enhance your knowledge in specific areas such as consumer, business-to-business, social, and not-for-profit marketing, and you will start to explore the different psychological and social influences on consumer behaviour.On this creative course you will study the theoretical aspects of media, critically evaluate content and ideas, as well as develop practical skills through optional modules which give you the opportunity to undertake activities such as film making and editing.There are a number of exciting activities to get involved in across this degree programme including film making, photography, broadcasting and sound recording. These experiences will allow you to showcase and enhance your skill set and apply your learning in a creative setting, using industry-standard equipment.Foundation yearOur Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year.This extra year of study can improve your academic skills, expand your subject knowledge, give you a better understanding of higher education and, perhaps most importantly of all, build your confidence.Your future career95% of Keele students are in employment or further study within 15 months of finishing their studies (HESA Graduate Outcomes, 201920)Keele's Marketing and Media BA will provide you with a fantastic combination of marketing and media knowledge and experience that you will be able to take into your chosen careerAt Keele, there are also a range of internships available to students that will enable you to gain real work experience with employers. This may involve full time or part time positions and roles that will allow you to gain a head start in your career.Having the opportunity to take an internship will develop your practical skills in industries you may wish to pursue after graduation and the chance to engage with paid work during your time at university and beyond. You will be supported by staff and will be able to discuss your options to tailor your interests and career aspirations.Media students have secured various roles in video production and other content creation for both local businesses, charities and national companies.Jobs that a graduate of this course could go on to do include:Digital Marketing ManagerCommunications ManagerManagement ConsultantChartered Management AccountantIT ConsultantSales ExecutiveLogistics Manager