营销和媒体（荣誉）文学士学位

通过学习营销和媒体，您将开发出高度互补的技能，使您能够在结合了营销和媒体理论与创造性实践的独特结合的课程中，了解并与不同市场中的众多消费者受众互动。您将反思个人和企业消费者受一系列营销和传播技术影响并推动其发展的方式。从地方，国家和全球角度看待这一点，您将探索消费者在社会中的作用，并学习如何理解和与他们沟通。您还将研究营销对企业，政府和其他组织文化的影响。在“营销”模块中，您将学习如何规划和实施成功的营销策略，并有机会探索品牌和数字营销。在媒体模块中，您将学习成为一名具有深思熟虑的关键媒体从业者，并具有一
Elevate your expertise in two dynamic subjects on our Marketing and Media BA (Hons) programme.<br>Studying marketing will provide you with the essential marketing strategies and techniques applicable in today's fast-moving and increasingly digital business world. Relevant, contemporary marketing concepts and theories are explored to enhance your knowledge in specific areas such as consumer, business-to-business, social, and not-for-profit marketing, and you will start to explore the different psychological and social influences on consumer behaviour.<br>On this creative course you will study the theoretical aspects of media, critically evaluate content and ideas, as well as develop practical skills through optional modules which give you the opportunity to undertake activities such as film making and editing.<br><br>There are a number of exciting activities to get involved in across this degree programme including film making, photography, broadcasting and sound recording. These experiences will allow you to showcase and enhance your skill set and apply your learning in a creative setting, using industry-standard equipment.<br>As you advance in your studies you will be able to choose from a wide variety of optional modules so you can can align your studies with your specific interests or strengths in both marketing and media.