商业硕士（整合营销传播）

本课程旨在扩展您的实际集成营销传播知识和技能。您将获得应对大众市场分散化的技能，使消费者能够更好地控制沟通过程的新技术的不断发展，全球市场的兴起以及组织运营所处的经济状况的迅速变化。在从事本研究领域时，您还将获得必要的技能和知识，以制定计划，研究和执行整合营销传播计划的决策，从而满足实际业务需求。我们的计划是在与行业协商的基础上开发的，结合了实际案例分析，活动和工作场所项目。与行业领导者和从业者的有意义的联系也将使您受益，因为他们分享了对专业实践所需的基本技能和属性的见识。<br> <br>如果您对广告，
Imagine creating a campaign where a captivating TV ad grabs attention, influencers and content creators share exclusive content on their social media accounts, and news outlets join the chorus with exclusive features. In the world of integrated marketing communication (IMC), you're the mastermind behind the scenes, coordinating different channels to build a strong brand identity that connects with your target audience.<br><br>At QUT, we are known for thinking outside of the box, pushing boundaries, and not accepting the ordinary, and this program is no different. Our award-winning academics and industry leaders, who bring valuable real-world experience to the classroom, will push you to think differently and challenge the status quo. QUT's Master of Business (IMC) focuses on blending public relations, advertising, promotion, direct marketing, and personal selling strategically to build brand value and make promotional communications more effective with target audiences.<br><br>As part of this program, you'll acquire the skills to build lasting connections with your audience, boost brand reputation, and ultimately propel business success in today's customer-centric market. To achieve this, you'll delve into fundamental marketing concepts and theories, explore the complexities of the value creation process, and cover topics such as value-based marketing, strategic marketing planning, consumer behaviour, market segmentation and targeting, and marketing mix decisions.<br><br>You'll also gain a deeper understanding of market research and learn how it plays a pivotal role in guiding strategic business decisions. As a marketing expert in the making, this program will build your market intelligence skills to surpass competitors and achieve business goals. These include learning how to develop a research design that would enable data collection and analysis to address real-world management decision problems.<br><br>In your final capstone unit, you'll apply the knowledge and research skills you have acquired throughout your studies to a real-world issue. Working independently and collaboratively with fellow students, you'll engage with an industry partner to develop feasible business solutions to help solve their real-world problem or issue.