商学硕士（公共关系）

本课程旨在扩展您在现实世界中的公共关系知识和技能。公共关系侧重于如何建立组织关系，为媒体撰写文章和与媒体联络以及在公司，政府，代理机构而非营利性部门之间做出公共关系决策。在从事本研究领域时，您还将获得管理公共关系问题，回应舆论以及保护现实世界组织声誉的技能。在整个课程中，您将开发一套作品，向雇主展示您的高级知识，技能和潜力。我们的计划是在与行业协商的基础上开发的，结合了实际案例分析，活动和工作场所项目。您还将受益于与行业领导者和从业者的有意义的联系，因为他们分享了对专业实践所需的基本技能和属性的见识。<b
This course is designed to extend your real-world public relations knowledge and skills. Public relations focuses on how to build organisational relationships, write for and liaise with the media, and make public relations decisions across the corporate, government, agency and not for-profit sectors. In undertaking this study area you will also acquire the skills to manage public relations issues, respond to public opinion and work to protect reputations for real world organisations. Throughout the course you will develop a portfolio of work to demonstrate your advanced knowledge, skills and potential to employers. Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects. You will also benefit from meaningful connections with industry leaders and practitioners as they share their insights into essential skills and attributes needed for professional practice.<br><br>This course is designed for practitioners to sharpen or further their skills, or for those seeking a career change to this field. The discipline studies are designed as a comprehensive survey of public relations. They provide an overview of the foundations of public relations theory and practice, problems and opportunities in communicating with the corporate audience, development of mass media strategy and tactics, and a systematic exploration of the planning, management and evaluation of public relations campaigns.