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硕士数字营销高级实践(伦敦校区)

MSc Digital Marketing with Advanced Practice [May Start] [London]

诺森比亚大学

Northumbria University Newcastle

UK英国

  • 学历文凭

    学历文凭

    Masters Degree (Taught)

  • 专业院系

    专业院系

  • 开学时间

    开学时间

  • 课程时长

    课程时长

  • 课程学费

    课程学费

    汇率提示

国际学生入学条件

Minimum 2:2 (second class) honours degree from a UK university, or equivalent, in any discipline IELTS - 6.5 (Minimum 5.5 in each component)
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  • 雅思总分:6.5
  • 托福网考总分:60
  • 托福笔试总分:160
  • 其他语言考试:PTE Academic - 62(Minimum 61 in each component)

CRICOS代码:
申请截止日期: 请与IDP顾问联系以获取详细信息。

课程简介

无论您是想建立自己的知识并专注于数字领域的商务学生,还是想加入营销世界,此高级实践数字营销硕士课程都旨在提高您在快速发展的行业中的职业潜力。该硕士学位的高级实践阶段包括您倒数第二个学期的12-15周实习或应用小组咨询项目的选择,从而为您提供宝贵的工作经验和业务见解。该选项提供了花三个月的时间在专业工作环境中获得所有重要工作经验和就业技能的机会。如果临近休假期,您可以将其延长一个多学期。提供支持以帮助找到机会并完善申请人的简历,但最终有责任确保学生的实习职位。
Our marketing Subject Group has established working relationships with key bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) allowing the course content to be reflective of their syllabus. This is particularly of value if you are intending to progress on to a professional qualification with either body upon successful completion of your Masters. The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers, build customer loyalty and provide superior customer service. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing and social media. You will also have the opportunity to develop a wider understanding of the principles and practice of leading and managing organisations and develop a range of applied research skills. Following your second semester, you will undertake the Advanced Practice element of this programme which consists of either an internship or an applied group consultancy project where you will work with a real organisation on a live business problem. You will benefit from valuable work experience and developing key business insights.<br><br>Graduates will be well suited to join a wide range of businesses, including graduate training schemes or even start up their own businesses or begin a professional qualification with one of the marketing industry bodies. Upon successfully completing your course, you may choose to further develop your employability skills through Professional Pathway programmes delivered by our partner, QA. These are offered to our graduates for free and give you an excellent opportunity to undertake professional training at the end of your Masters from one of the UK’s leading corporate training providers. You can also gain access to the Northumbria University Graduate Enterprise scheme where we can help provide you with advice and skills to enable you to set up your own business.
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开学时间&学费

学费信息仅供参考,请与IDP顾问联系以获取详细信息

开学时间时长学费地点

学校排名

  • 排名

    世界排名401

    数据源:泰晤士高等教育世界大学排名

关于诺森比亚大学

诺森比亚大学地理位置优越,位于英格兰东北部泰恩河畔纽卡斯尔市中心。作为一所研究型大学,诺森比亚大学致力于释放每个人的潜能,拥有来自 140 多个国家的 35000 多名多元化学生,为地区、国家和国际学生的生活带来积极影响。作为英国第二次荣登研究实力上升榜首的大学(REF 2021),诺森比亚大学利用其研究专长来改进和完善教学方法,提供持续改进的学习体验。通过将体验式学习融入课程,诺森比亚大学旨在为学生提供在学业及未来取得成功所需的实践经验。诺森比亚大学在2024年Whatuni学生选择奖中被评为设施榜单英国前十名,拥有丰富的专业设施。这些设施包括临床技能和工程实验室、专门的学生法律办公室以及商业诊所,学生可以在这里与实际客户合作完成实际项目。诺森比亚学生会(NSU)位于城市校区,是学生生活的中心。它提供各种一流的设施,包括酒吧、娱乐场所、咖啡厅、工作区、休闲区和会议室。NSU由学生运营,为学生提供一系列支持服务和活动,包括100多个满足不同兴趣和文化背景的俱乐部和社团。诺森比亚大学拥有多元化的师生群体,被评为世界百强年轻大学(泰晤士高等教育2024年年轻大学排名),地理位置优越,交通便利,方便前往英国国内外主要城市,对众多学生来说,诺森比亚大学是一个备受欢迎且极具吸引力的选择。

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