博士，DBA，营销硕士

您可以学习三年的博士学位，也可以学习三年的DBA或一年的MPhil。您可以在我们的四个研究领域中的任何一个上学习这些学位的选择：消费，市场与社会，业务创新与网络，服务营销，战略营销与分析。这些研究领域涵盖了行销的所有领域，例如消费者行为，战略行销，国际行销，服务行销，销售行销，电子行销。我们提供了一个极好的学术环境，您可以在此追求自己的研究学位。您需要：参加斯特拉斯克莱德商学院教师研究方法学计划。尽管大多数证书都达到了更高的水平，但您需要获得证书级别。这是四个模块，每个模块需要两到三天。如果您是兼职，则将
A PhD will take three years full-time or you can study an MPhil over one year. You can study for your choice of degrees within any of our research areas: Consumption, markets & society, Business innovation & networks, Services marketing, Strategic marketing & analytics. These research areas cover all fields of marketing including consumer behaviour, strategic marketing, international marketing, services marketing, sales marketing, e-marketing.<br><br>Our group of researchers are from an interdisciplinary background with our research interests coalescing around how market-mediated culture impacts consumers, institutions and society at large. Our research falls under the umbrella of Interpretive Consumer Research and we employ a range of conventional and innovative qualitative research methods to generate theoretical advances concerning contemporary consumption and its consequences. These include ethnographic approaches (such as digital methods, interviews and participant observation), poetic inquiry, discourse analysis, semiotics, archival research and videography.<br><br>We are interested in market shaping practices and dynamics, inclusive and sustainable innovation and growth. Our current research explores market interactions and networking, alternative and non-mainstream markets, international marketing, open innovation and innovation processes. The Digital marketing, Tourism and Customer Research research cluster contributes to scientific knowledge on value creation through various specialisms broadly grouped in the service research domain. Key foci include research on engagement and the multiple ways customer behaviours beyond transactions influence firms and shape markets. Our cluster is actively exploring the role of new technology and its implications for digital marketing specifically how technology influences services. We have interests in general services marketing topics but particularly are working on service failure and recovery and service termination and the impact of new technologies such as Blockchain on customer loyalty and well-being. In the tourism domain we are exploring destination branding within communities, visitor behaviour, as well as sustainability and conservation.<br><br>The main role for the marketing function is to generate sustainable profits for the company over a longer period of time. This is the objective the company's marketing strategy serves, informed by such theories as relationship marketing, customer loyalty and life-time value or the resource-based view of the firm, and more broadly organisational behaviour.