市场营销文学学士（荣誉学位）

我们屡获殊荣的营销课程以卓越的教学而闻名。在我们蓬勃发展的商学院的基础上，您将受益于领先学者的支持，他们将教您对21世纪的营销实践进行批判性思考。您将以独立的营销专家的身份毕业，并具备一系列高级营销技能，以及丰富的经验和信心。随着数字和社交媒体与传统传播方法的融合，改变了企业的运营方式，成为市场营销从业者的时刻从未比现在令人兴奋。我们的学位是跨多个学科的令人兴奋的职业的垫脚石，这些学科包括：品牌，客户关系营销，国际营销，广告，公共关系，销售和事件管理。
The BA Honours Marketing programme aims to seamlessly integrate marketing theory with practice, emphasising practical learning, technological and analytical competencies, and global and cross-cultural awareness. This programme will enable you to effectively integrate marketing knowledge and skills with comprehensive business management strategies to drive informed decision-making and sustainable growth. Through effective teaching and learning, practical projects, and collaborations with industry professionals, students will gain real-world experience, preparing them for successful careers. With increasing competition and the need for marketing competencies, this programme provides students with knowledge of key marketing concepts and practices and the skills to develop and implement marketing strategies across a range of sectors and dynamic business environments. Middlesex University Dubai provides students with the opportunity to achieve an Honours degree in Marketing in three years. The programme is structured to enable students to develop a range of theoretical and practical capabilities in key areas of business management including strategy, leadership and people management, finance, sustainability, marketing, data analytics, innovation, and operations, as well as specialist areas in marketing. This programme is designed to enhance your global perspective, cultural and environmental awareness, and entrepreneurial abilities, while developing critical thinking, communication, and networking opportunities. Fostering analytical and creative skills, this degree prepares graduates for diverse career opportunities, advanced studies, and a significant role in driving business success.