企业和营销传播理学硕士

迪拜米德尔塞克斯大学商学院的营销，品牌和旅游学系教授企业与营销传播理学硕士学位。这是一个激动人心的计划，它将使您有机会在既定又严格的知识背景和框架下探索公司营销传播的理论和实践中的当代主题。研究继续表明，组织正在寻找营销传播专业人员，他们不仅具有理论理解能力，而且具有将这种知识应用于现实生活中的技能和能力。为响应这种需求，理学硕士课程将概念和理论思维结合在一起，并有机会发展实际见识和应用。该课程允许学生从一系列可选模块中进行选择，这些模块以核心模块的内容为基础，并探索更专业，更利基的交流方式。学生将有多种
Brands and the way they communicate with consumers have to demonstrate flexibility, adaptation, empathy and experience. Organisations have to prove their commitment through relevant products and play a meaningful role in addressing societal issues. Moreover, brands need to create conversations which build trust and communicate their value propositions in ways that resonate with the consumers at every touchpoint in their journey.<br><br>Throughout the MSc Marketing Communications & Brand Management programme you will understand how organisations seamlessly integrate digital touchpoints into physical experiences through human interaction. Your programme will be made up of students from a diversity of backgrounds and give you an appreciation of how the future of brand communication is about innovating naturally and adapting to the different marketing environments and conditions in which organisations function.<br><br>The course allows students to choose from a range of optional modules which build upon the content of the compulsory modules and explore more specialised and niche aspects of communications and brand management.