企业和营销传播理学硕士

迪拜米德尔塞克斯大学商学院的营销，品牌和旅游学系教授企业与营销传播理学硕士学位。这是一个激动人心的计划，它将使您有机会在既定又严格的知识背景和框架下探索公司营销传播的理论和实践中的当代主题。研究继续表明，组织正在寻找营销传播专业人员，他们不仅具有理论理解能力，而且具有将这种知识应用于现实生活中的技能和能力。为响应这种需求，理学硕士课程将概念和理论思维结合在一起，并有机会发展实际见识和应用。该课程允许学生从一系列可选模块中进行选择，这些模块以核心模块的内容为基础，并探索更专业，更利基的交流方式。学生将有多种
The MSc Marketing Communications and Brand Management programme aims to develop students into strategic, creative, and analytically driven marketing professionals capable of shaping impactful brand narratives and executing integrated marketing communication strategies in an evolving digital and global landscape. The programme combines contemporary brand management principles with cutting-edge communication techniques, equipping students with the expertise to develop, manage, and sustain brand equity while leveraging digital transformation and emerging technologies to engage diverse audiences effectively. With an emphasis on storytelling, consumer engagement, and cross-cultural communication, students will gain the skills needed to craft persuasive brand messaging and manage reputation across dynamic media environments. This programme at Middlesex University Dubai is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications. This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. These exemptions make it more efficient and cost-effective to gain a professional marketing qualification.