广告与市场营销学士学位（兰开斯特大学）

与BSc市场营销学位相比，我们在该学位上的统计和市场研究较少。相反，重点是品牌，整体营销策略和营销管理。整体营销意味着将企业视为一个整体，并开发，设计和实施反映这一点的营销计划，流程和活动。<br> <br>我们的资深学者在广告代理机构和国际公司中拥有大量经验。他们将教您有关广告和市场营销实践的知识。这些包括营销策略，消费者行为和工业营销。您将在品牌战略，数字营销以及关键和创意传播方面有坚实的基础。<br> <br>我们欢迎英国一些顶级广告，营销和设计机构以及内部传播团队的演讲嘉宾。您的部分学习将涉及为广
Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations. The global annual spend on advertising is worth billions, and each of us sees thousands of adverts every day. The growth of artificial intelligence, social media and vlogger influencers make this an exciting time to work in advertising and marketing. This degree enables you to harness your creativity and focus on how marketers communicate what they have to offer to consumers within a comprehensive marketing education with a large degree of choice in the modules you study. These modules cover current communication theories and methods, alongside critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research. Our modules are taught by academics who are experts in their field, with many having significant professional advertising and business experience. You will gain a firm grounding in all aspects of advertising and marketing theory, and understand how these theories work in practice, developing the key skills that are valued by employers.You are supported throughout by an academic tutor – offering pastoral support on academic work, time management, personal matters and everything in between.