商业研究/市场营销（荣誉）文学士学位

没有客户，企业就无法成功。营销弥合了品牌与其受众之间的鸿沟。通过将对业务原则的理解与营销人员的创造力和战略思维相结合，可以帮助任何组织成功。如果您有创办自己的公司的抱负，那么企业部门将为您提供入门所需的基础。商业风险的基本原则是您学位课程的重点。您将介绍企业家的角色以及业务计划和环境。无论您是为自己还是组织工作，这些知识都将为您提供很好的服务。<br> <br>营销与沟通有关。各种规模的企业都需要与他们的客户接触，而您在本学位课程中将学到的技能将补充各个业务部门。了解营销策略及其如何适用于组织。培养您对营
A business cant succeed without its customers. Marketing bridges the gap between brands and their audience. By combining an understanding of business principles with the creativity and strategic thinking of a marketer you can help any organisation succeed. If you have ambitions of starting your own company, the business enterprise units will give you the grounding you need to get started. The underlying principles of business ventures are a focal point of your degree. Youll cover the role of the entrepreneur, as well as business planning and environment. This knowledge will serve you well whether youre working for yourself or an organisation.<br><br>Marketing is about communication. Businesses of all sizes need to reach out to their customers and the skills youll learn on this part of your degree will complement the business units. Learn about marketing strategy and how it fits into organisations. Develop your knowledge of marketing practices and tools to craft creative and attention-grabbing campaigns. Marketing has the power to shape many elements of a business, from sales and customer service to product development and brand loyalty. It's a gateway to a variety of careers. Length: 3 years full-time, 4 years with placement, 4 years with overseas study