理学硕士数字营销传播

在数字时代，我们与客户沟通，做广告和吸引客户的方式已经发生了巨大变化。这个新的营销领域正在迅速扩展，就业机会在全世界范围内都在增长。通过此全日制研究生学位，您将对现代营销技术有深入的了解，并学习如何在数字领域有效地应用它们。您将掌握各种社交媒体和数字营销工具，并学习如何将营销活动集中到整个数字领域的特定目标受众。该数字营销传播大师不仅会教您如何计划和管理复杂的数字营销活动，而且还将教您如何衡量和评估其成功。本课程围绕数字环境中的最新进展而设计，其单元使您能够发展雇主追捧的专业数字营销技能。
The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world.<br><br>Accredited by the Institute of Data and Marketing, this is a specialist course designed to develop your knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. We welcome students from all over the world, who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects.<br><br>You will develop your knowledge and skills through a mix of collaborative teaching and group workshops with industry-skilled, research-active academics, live client briefs and specialist guest lectures.<br><br>The latest insights from industry<br><br>This course is designed around the latest advancements in the digital environment with units that allow you to develop specialist digital marketing skills, highly sought after by employers.<br><br>Taught by experienced digital experts, you will gain unique insights and the vital skills needed to succeed in this rapidly expanding sector.<br><br>A world of opportunity<br><br>Outside the course, our internship and networking opportunities will offer you the chance to put your skills to the test and to make valuable contacts.<br>FEATURES AND BENEFITS<br>Industry accreditation - this course is accredited by the Institute of Data and Marketing. This means that the course content is professionally recognised and approved by a leading, global body.<br>Triple accredited - our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.<br>International recognition – this course shares content, including core units and activities, with our MSc Marketing which is ranked in the QS World University Rankings 2022 for Masters in Marketing.<br>An accessible masters degree – upgrade your knowledge and skills whatever your previous level of marketing experience.<br>Study in Manchester – a city at the heart of digital, packed with creative companies on the lookout for talented graduates.<br>Industry connections – learn with our team of experienced marketing professionals and take advantage of their links within the global digital and social media community.<br>No exams – complete your masters through a series of coursework submissions.<br>Applied learning - build your professional portfolio as you study. Put your newly acquired skills into practice, working through a series of live coursework projects, with the added option to work on a live client brief.<br>Internships – explore our 100-hour internship opportunities with agencies and industry partners in the region. This allows you to test possible career paths and build your work experience.<br>Employability – graduate with an industry recognised qualification that will allow you to compete for wide range of senior roles in the digital environment.