市场营销理学士（荣誉）学位

市场营销学（荣誉）理学士学位强调组织如何与客户沟通以及他们使用的策略和工具。它将使学生对管理学有全面的理论和实践理解。学生将学习重要的经济，金融和心理知识库，以便为他们提供有效管理和领导工作中的人们以及从事诸如业务创造和产品/业务开发之类的活动所需的一些基本工具。该学位将为学生在大型，跨国和中小型组织的工作做好准备，这些组织具有全球性，创新性，企业家精神和数字化的尖端优势。学生还可以期望在批判性思维，反思，时间管理，领导能力，书面和口头交流以及计算能力方面发展可转移的技能，并在个人和小组的基础上进行研究。
The BSc (Hons) Management with Marketing places an emphasis on how organisations communicate with their customers and the strategies and tools they use.<br><br>It will equip students with a comprehensive theoretical and practical understanding of management. Students will learn about key economic, financial, and psychological knowledge bases in order to provide them with some of the basic tools they require to effectively manage and lead people at work, and engage in activities such as business creation and product/business development.<br>The degree will prepare students for work in large, multinational and small-to-medium-sized organisations that are global in nature, innovative, entrepreneurial and digitally cutting-edge. Students can also expect to develop transferable skills in critical thinking, reflection, time management, leadership, written and verbal communication, and numeracy, and to undertake research on an individual and group basis.<br>Creativity and interdisciplinarity are at the heart of everything we do here at Goldsmiths and in the Institute of Management Studies, from the programmes and modules we run, to the activities, masterclasses and lecture series they complement. Join us to embark on your own unique, important and unforgettable journey.<br><br>Length<br>3 years full-time