市场营销传播管理（荣誉）文学士学位

营销传播管理是一个动态领域，包括一系列学科。在线和离线渠道包括广告，数字营销，公共关系，直接营销，设计和促销。企业需要对这些领域有广泛了解的经理，他们可以在战略层面上对其进行协调。要在该领域取得成功，您必须具有分析能力且极富创造力。您应该是能够与客户和同事交流思想的战略思想家。在您的第一年，您将根据在教程中学到的知识，开发一个具有自己的品牌，数字媒体形象，印刷材料和策略的小型广告公司。如果您希望针对营销的创造性和战略性方面采取集中的，动手的方法，则是理想的选择。基于课堂的活动着重于通过挑战和解决问题来发展
Marketing communication management is a dynamic field that includes a range of disciplines. Online and offline channels include advertising, digital marketing, public relations, direct marketing, design and sales promotion. Businesses need managers with a broad understanding of these fields, who can co-ordinate them on a strategic level. To be successful in this field, you must be analytical yet highly creative. You should be a strategic thinker with the ability to communicate ideas to clients and colleagues. In your first year, you'll develop a mini agency with its own brand, digital media presence, print materials and strategy based on what you've learned in tutorials. It's ideal if you want a focused, hands-on approach to the creative and strategic aspects of marketing. Class-based activities focus on developing your marketing knowledge through challenges and problem solving. You prepare for these sessions using videos, case studies, quizzes and research, so your contact time is always interactive and engaging. Three years full- time, Four years sandwich.