理学硕士数字营销

无论您是想建立自己的知识并专注于数字领域的商科学生，还是想加入市场营销领域的人们，此MSc数字营销计划旨在提高您在快速发展的行业中的职业潜能。我们的营销主题领域已与特许营销学院（CIM）和直接与数字营销学院（IDM）等关键机构建立了工作关系，从而使课程内容能够反映其教学大纲。如果您打算在成功完成硕士课程后升任任一机构的专业资格，那么这尤其有价值。MSc数字营销计划展示了以数字为中心的新策略和策略如何与更传统的营销工具和实践相结合，以吸引新客户，建立客户忠诚度并提供优质的客户服务。您将了解确定互联网营销计划
Our marketing subject area has established working relationships with key bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) allowing the course content to be reflective of their syllabus. This is particularly of value if you are intending to progress on to a professional qualification with either body upon successful completion of your Masters. The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers, build customer loyalty and provide superior customer service. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing and social media. You will also have the opportunity to develop a wider understanding of the principles and practice of leading and managing organisations and develop a range of applied research skills. This programme is also available as MSc Digital Marketing with Advanced Practice which includes either an internship or project.<br><br>Graduates will be well suited to join a wide range of businesses, including graduate training schemes or even start up their own businesses or begin a professional qualification with one of the marketing industry bodies. Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. These are offered to our graduates for free, from our partner, QA. You can also gain access to the Northumbria University Graduate Enterprise scheme where we can help you with advice and skills to enable you to set up your own business.