数字营销理学硕士

理学硕士数字营销学位是在米德尔塞克斯大学的商学院营销，品牌和旅游学系内教授的。这是一个令人兴奋的计划，它将使学生有机会在一个既定又严格的知识背景和框架下探索数字营销理论和工具。它将提供成为专业数字营销人员所需的各种知识，能力和技能。为了响应当今世界上数字营销专业人员的需求，理学硕士课程将概念和理论思维结合在一起，并有机会发展实际见解和应用。本课程提供了有关数字营销的全面知识，并着重强调了在电子营销，社交媒体，分析，消费者心理和数字广告等学科领域将理论应用于实践。它是为在市场营销，媒体，管理和社会科学等领域
This is an exciting programme that will provide students the opportunity to explore Digital Marketing theory and tools within an established and intellectually rigorous context and framework. It will provide a diverse range of knowledge, competences and skills required to become Professional Digital Marketers. In response to the need of Digital Marketing professionals in the contemporary world, the MSc programme combines conceptual and theoretical thinking with the opportunity to develop practical insight and application.<br><br>This course offers a comprehensive take on digital marketing & analytics with a strong emphasis on the application of theory to practice. It has been designed for graduates who have studied in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.<br><br>Embedding an understanding of Digital Marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and participation in an industry project.