市场营销与管理（荣誉）文学士学位（杜伦大学）

达勒姆（Durham）的营销是多种多样且充满活力的。我们的课程采用跨学科方法，并吸取了心理学，社会学，人类学，哲学和经济学等领域的知识。除了了解该主题的功能方面（包括策略，消费者行为，品牌，市场研究和传播等领域）外，您还将有机会在自己感兴趣的领域发展专业。灵活性–在您成功完成第一年的前提下–可能会改变您的商务和管理学位课程。（需要Tier 4签证的学生将需要按照当时制定的Tier 4规定进行检查）。<br> <br>安置年份
Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy, consumer behaviour, branding, market research and communications, you will have the opportunity to develop specialisms in areas that interest you. Students on this degreee learn through a combination of lectures, seminars, tutorials, workshops, informal but scheduled one-on-one support, and self-directed learning, such as research, reading, and writing. All of these are supported by a state-of-the-art virtual learning environment, Durham University Online (DUO).<br>Seminars, tutorials, and workshops are much smaller groups than lectures, with tutorials often involving no more than eight students working with teaching staff, seminars and workshops can be larger but are still small enough to allow one-on-one interaction with teaching staff. Workshops also allow hands-on experience of solving business problems. This emphasis on small-group teaching reflects a conscious choice to enhance the quality of the learning experience rather than the quantity of formal sessions. In fact, the degree programme is designed to feature fewer formal sessions and more independent research as students move from their first to their final year.