商业管理与市场营销（荣誉）文学士学位

当今的企业比以往任何时候都更具竞争力，并且正在不断寻找新的想法来使它们领先于竞争对手。营销在任何组织活动中都起着至关重要的作用，并且是任何企业成功的最关键因素。在我们的业务管理和市场营销课程中，鼓励您理解和应用各种角色和环境下的市场营销理论和技术。所有学生都将参加“真实世界”业务模拟任务，模仿与一群同学一起开展业务的经验。您的学习重点是理解将客户置于业务活动中心的营销理念。本课程获得英国特许营销学会（CIM）的认可，为学生提供一个免修核心模块的专业营销CIM 4级证书。在您第二年的学习中，您将有各种独特的
Today's businesses are more competitive than ever and are constantly looking for new ideas to keep them ahead of their rivals. Marketing plays a vital role in any organisation activity and is the most crucial factor to the success of any business.<br><br>On our Business Management and Marketing course you are encouraged to understand and apply marketing theories and techniques in a variety of roles and contexts. All students will take part in a real-world business simulation task, imitating the experience of running a business with a group of fellow students. The focus of your studies will be on understanding the marketing philosophy that places the customer at the centre of business activity.<br><br>This course is accredited by the Chartered Institute of Marketing (CIM) and provides students with one exemption from a core module towards the CIM Level 4 Certificate in Professional Digital Marketing.<br><br>During your second year you will have a variety of unique opportunities to get involved in such as studying abroad, developing your own enterprise, undertaking an internship or simply continuing with your studies. You can study the course over four years with a placement or three years full-time. We strongly recommend that applicants consider the four-year sandwich route as this is shown to provide many tangible benefits to graduates.