数字营销管理学士学位（荣誉）

卡迪夫大都会大学（荣誉）数字营销管理学士学位是与直接和数字营销研究所（IDM）的课程大纲以及数字行业的需求共同开发的。数字营销渠道彻底改变了所有企业（无论是国内企业还是全球企业，大型或小型独立企业）经营和营销其商业活动的方式。越来越多的组织正在拥抱数字营销平台，以增强和支持其核心营销传播目标。因此，数字营销管理已从组织营销的外围元素演变为关键的“必须做”活动。各行各业的雇主都在寻找具有数字营销技能的毕业生，以期在其组织内部促进这一知识库的发展。您将学习各种关键的数字营销工具和技术，包括数字分析，搜索营销：
The BA (Hons) Digital Marketing Management degree at Cardiff Met has been accredited by and developed in conjunction with the Digital Marketing Institute syllabuses and the needs of the digital industry. Digital marketing channels have revolutionised the manner in which all businesses - whether domestic or global, large or small independent enterprises - operate and market their business activities. An ever increasing number of organisations are embracing digital marketing platforms in order to enhance and support their core marketing communications objectives. As such digital marketing management has evolved from a peripheral element of organisational marketing to a pivotal 'must do' activity. Employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. You will learn a wide range of key digital marketing tools and techniques including Digital Analytics, Search Marketing: Content and SEO & PPC and Mobile and Social Marketing. Becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry and has a great reputation for its vocational orientation. Upon graduating you will have a wide base of digital, marketing and management knowledge in what marketers say will be the most important knowledge capabilities in five years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation. The BA (Hons) Digital Marketing Management degree will also enable you to use this knowledge to create a joined-up digital marketing plan. The Lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you.<br><br>Course Length:<br>Three years full-time.<br>Four years full-time if undertaking year-long industry placement.<br>Four years full-time if undertaking foundation year.<br>Five years full-time if undertaking foundation year and year-long industry placement.