市场营销与消费者心理学理学硕士

了解成功的组织如何使用心理学来理解消费者的行为，并获得在业务环境中应用心理学的技能。消费者心理是以下方面的关键：了解买方的行为，使组织能够设计创新产品，创建有效的沟通信息。本课程为您在这两个学科上的职业发展做准备-无论您是要从事市场营销工作，还是将心理学理论应用于商业领域。您的研究最终达到了一个将营销与心理学联系起来的研究项目。
Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns.On this MSc, you’ll learn to:evaluate the theories, concepts, tools and models used in marketing practice and understanding consumer decision-makingapply consumer psychology theories to interpret consumer behaviouruse analytical skills to assess the choices consumers makemake informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.You’ll benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School. You'll receive valuable marketing and psychology training, equipping you with a deep understanding of how psychological principles intersect with marketing strategies for effective business outcomes.Your studies culminate in a research project that bridges marketing and psychology. On graduation, you’ll be prepared for a range of careers – whether you want to work in marketing, or apply psychological theories to the business world.AccreditationYou’ll join the EQUIS and AMBA-accredited University of Sussex Business School.