市场营销硕士（高级）

市场营销硕士（高级）为参与者提供了获得市场营销专业知识的机会。市场营销已成为商业领域中最重要，功能最强大的工具之一，其研究与商业生活的各个领域都息息相关。营销知识可以帮助个人和商业组织了解如何在变化的环境中最大程度地利用其资源。该研究生课程为学生提供了独特的机会，可以通过课程工作或课程工作与研究的结合来获得专业的营销知识。该课程作业选项旨在让学生扩展他们的营销知识，以完全理解“高级营销”的概念。在研究部分，学生有机会通过理解和应用研究过程来应用和扩展在整个学习过程中获得的知识，这是良好营销实践最重要的方面
Immerse yourself in the world of marketing and academic research with our Master of Marketing (Advanced).You'll dive into marketing theory and practice through a unique combination of coursework and research, one of the cornerstones of any solid marketing practice.You will have the option to do additional electives to lead marketing departments towards success, or focus on your research components if you wish to continue on to a PhD in this field. The Master of Marketing (Advanced) offers you the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. Knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment.<br>###COVID Alert Message from University – 1. Students can enrol in two (2) units while studying online (i.e. they are allowed to underload and enrol in a part-time study load). 2. A member of our Course Advice team will work with students to help enrol them in the appropriate subjects. 3. Time zone differences with other regions have been considered by the university when designing and planning the delivery of online units. All teaching materials including lectures, tutorials and labs are recorded and available on Swinburne's online teaching platform so that students can access them at any time. 4. Swinburne students will get exclusive access to LinkedIn Learning for the duration of their studies.