国际市场营销（荣誉）文学士学位（充值）

从公司声誉和公司品牌到广告，销售，市场研究和新产品开发，营销几乎可以对组织的各个方面产生积极影响。这是最后一年的充值课程，面向具有商业和营销背景的英国以外的学生。该课程使您可以将现有的资格充实到文学（荣誉）学士学位。该课程为期一年的全日制学习，专注于从战略角度和国际背景下进行营销。它结合了至少一种欧洲语言的高级研究，旨在提高您的批判性思维，解决问题的能力和语言能力，同时加深您对营销及其与公司战略和结构的整合的理解。考文垂大学在《 2019年卫报大学指南》中的``商业，管理和市场营销''方面在英国排名第18
Marketing has the potential to make a positive impact on almost every aspect of an organisation – from corporate reputation and company brand to advertising, sales, market research and new product development. This final year top-up course, is aimed at students from outside the UK with a business and marketing background. The course enables you to top-up your existing qualification to a Bachelor of Arts (Honours) degree. Studied full-time over one year, it is focused on marketing from a strategic perspective and in an international context. Incorporating the advanced study of at least one European language, it aims to improve your critical thinking, problem solving and language skills, while deepening your understanding of marketing and its integration into corporate strategy and structure. Coventry University has been ranked 18th best in the UK for ‘Business, Management and Marketing' in the Guardian University Guide 2019 and is an accredited Chartered Institute of Marketing (CIM) Centre, the UK's accrediting body for professional marketers.