国际战略营销理学硕士

国际战略营销硕士课程可培养您从事营销职业所需的专业知识和技能。您将学习有关营销工具和技术的工作知识，并学习如何将它们整合以计划和实施成功的营销计划和计划。我们非常重视实际应用，并有机会通过案例研究和市场模拟来发展您的分析和解决问题的能力。向世界各地的学者和同peer学习可以使您对当今的全球商业环境中营销人员面临的问题和挑战有一个宝贵的看法。我们的导师和讲师既包括市场营销方面的从业人员，也包括进行世界级研究的国际认可的学者，这些研究定期在知名的营销期刊上发表。
The MSc in International Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career. You will develop your working knowledge of marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is strong emphasis on practical application, with opportunities to develop your analytical and problem solving abilities through the use of case studies and marketing simulations. Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today's global business environment. Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.