奢侈品牌管理硕士（伦敦校区）

该计划旨在开发一种创新的方法来管理奢侈品（包括汽车，化妆品，饮料，时装，香水，手袋，珠宝，行李，游艇和手表）的专业奢侈品牌。该课程通过品牌管理，市场营销，广告和社交媒体等概念和平台，为您提供21世纪奢侈品消费领域所涉及的复杂问题的关键知识和认识。通过结合研究型教学和学习，您将参考循环经济获得对奢侈品生产，分配和消费的理解，所有这些都可以通过奢侈品品牌经理的依赖角色看到。该课程还包括道德，企业社会责任，企业和领导才能，为您提供一系列技能，使您能够在奢侈品行业担任创意和管理职位。
The MA Luxury Brand Management programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches) in this growing market. The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media.<br><br>The programme focuses on developing practical and employer-facing competencies particularly through the ‘live project' module plus a range of entrepreneurial management skills embedded in all modules. The programme encourages the development of entrepreneurial behaviours such as setting clear goals that you need to enter and succeed in your future career aspirations, including becoming global luxury brand managers who are critical and independent thinkers and not afraid to ask the big and, often challenging questions. Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. These are offered to our graduates for free, from our partner, QA.