营销博士

我们的市场营销研究小组的主要任务是促进和传播重要市场营销领域的知识。我们的方法是跨学科的，因为市场营销学科吸收了许多其他领域的知识（例如心理学，社会学，人类学）。我们的团队与以下领域的博士学者合作：文化遗产和旅游业，可持续消费，消费者研究和消费者心理，数字营销和金融服务营销。但是，这份清单并不详尽，我们会鼓励成绩优异（特别是自负盈亏）的学生与我们联系。
The main mission of our Marketing subject research group is to advance and disseminate knowledge in the important field of marketing. Our approach is interdisciplinary since the marketing discipline draws on knowledge from many other fields (e.g. psychology, sociology, anthropology). Our group works with PhD scholars in the following areas: cultural heritage and tourism, sustainable consumption, consumer research and consumer psychology, digital marketing, and financial services marketing. This list is not exhaustive, however, and we would encourage students with excellent records of achievement (particularly self-funded) to contact us. <br><br>We are proud of our record in graduating PhD scholars who have contributed to important debates by producing research of a high international standard. Being part of a diverse School of Social Science gives our scholars access to supervision by experts in core marketing disciplines such as Psychology, Economics and Cultural Studies. This further enhances the quality of our scholars research and academic skills. As part of a University with campuses in Scotland, United Arab Emirates and Malaysia, we can also offer international opportunities, further enriching our scholars career prospects.