市场营销学士（荣誉）学位课程-伯恩茅斯大学国际学院

我们以其对灵活性的热情而闻名，我们行业认可的商学课程框架使您可以申请我们广泛的商学学位（N100），然后在第二年过渡到专业化的业务领域。而且，由于该课程已获得英国特许管理学院（CMI）和高级商学院联合会（AACSB）的认证，因此您不仅将获得市场营销商务研究学位，而且还将获得管理和领导文凭。该课程也获得了直接数字营销研究所（IDM）的认可。除学位课程外，还有机会获得IDM的数字营销证书。<br> <br>我们的市场营销商业研究课程将增进您对营销功能，原理和实践的理解和技能，使您能够开发用于以下方面的营销方法
Renowned for its enthusiasm for flexibility, our industry-recognised framework of Business Studies courses allow you to apply to our broad Business Studies degree (N100) and then transition to a specialised field of business in year two. What's more, as this course is accredited by the Chartered Management Institute (CMI) and Association to Advance Collegiate Schools of Business (AACSB), you'll not only graduate with a degree in Business Studies with Marketing, but receive a Diploma in Management and Leadership too. The course is also accredited by the Institute of Direct and Digital Marketing (IDM). There is an opportunity to obtain the IDM Certificate in Digital Marketing alongside the degree course.<br><br>Our Business Studies with Marketing pathway will develop your understanding and skills in marketing functions, principles and practice, enabling you to develop marketing approaches for a range of marketing scenarios across different industry structures. You'll examine concepts, principles and activities of international marketing, through a critical review of the theoretical frameworks both for the analysis of international marketing environments and for the development of international marketing plans.